Coaching salespeople is integral to the sales management role, but often misapplied bb firms or undervalued by managers. This course provides context on why many organizations find sales coaching difficult, while detailing the necessary elements for managers and firms to deliver effective salesperson coaching.

The course focuses on fundamentals essential to effective sales coaching interactions, and offers frameworks that help managers focus their sales coaching efforts for maximum impact.

Two case studies are also provided from Sales Management Association conference presentation archives.

Enroll in the Course

Use your Sales Management Association member email to enroll in the course, using the form below.

Course access is limited to members already enrolled in certification. Not enrolled? Learn more here.